“I got my first Rolex watch in 1966, I was a Rolex admirer before, not just after,” says Sir Jackie Stewart.
In 1908, when creating the Rolex name, Hans Wilsdorf was keen to make the watch something more than a utility. The truth is that he was fascinated by human beings, their knowledge, and discoveries, so he would like to link the brand’s watch to the various human adventures.
Today, Rolex demonstrates these intentions through the details of each brand’s design and partnerships. It is present at the highest level of tennis competitions, such as Wimbledon and Roland-Garros, as well as in motorsport, for example, at the Formula 1 Grand Prix.
And speaking of Formula 1, the highest category in motorsport is significantly connected to the fascinations of Hans Wilsdorf. He, even before founding the brand, showed himself to be a great admirer of innovation and overcoming abilities, abilities that are very present in Formula 1 drivers.
A pilot is constantly in a position to excel. After winning a race, for example, he celebrates, but the next day he must reset his mind because there is a race next, a new challenge ahead.
Rolex, therefore, is present in the athlete’s life, whether in moments of great celebration and achievements or in moments of overcoming obstacles.
Three-time F1 world champion Sir Jackie Stewart, in addition to having the brand at his side in celebration of his achievements, has a relationship with Rolex even before his first title.
“I got my first Rolex watch in 1966 and I haven’t had anything quite as good as this in my life until then [laughs]. I was directing in Indianapolis and I did really well in the ratings and the team director wanted to give me something as a gift. I didn’t realize what he was doing, but he took me on his private jet from Indianapolis to Texas to an official Rolex dealer and gave me a Rolex Day-Date with treasure blazer, complete assembly. That was my start to owning a Rolex watch. For me, in a nice way, I was a Rolex fan before, not just after.”
Source: Exame