By The Smartencyclopedia Staff & Agencies

In a blockbuster announcement on Thursday, hard rock icons Kiss revealed that they’ve inked a monumental deal with Swedish company Pophouse Entertainment Group, selling off their entire catalog, brand name, and intellectual property. The deal, estimated to be worth over $300 million, signifies a major milestone in the band’s legendary career.

This isn’t the first collaboration between Kiss and Pophouse, co-founded by none other than ABBA’s Björn Ulvaeus. The band’s current lineup, featuring founders Paul Stanley and Gene Simmons alongside guitarist Tommy Thayer and drummer Eric Singer, made waves at the final night of their farewell tour in December at New York City’s Madison Square Garden. The show concluded with the revelation of digitized avatars of the band members, a cutting-edge creation developed by George Lucas’ renowned special-effects company, Industrial Light & Magic, in collaboration with Pophouse.

The innovative technology showcased at the farewell tour hints at the exciting possibilities ahead. Pophouse CEO Per Sundin teased fans with promises of a biopic, a documentary, and a Kiss experience on the horizon. While specific details about the utilization of Kiss’ avatars are yet to be unveiled, anticipation is running high for what’s to come.

Sundin hinted at an avatar show slated for launch in the second half of 2027, assuring fans that it will be a unique experience distinct from the “ABBA Voyage” show. And with North America earmarked as the starting point for the avatar extravaganza, fans can expect nothing short of a spectacular journey into the world of Kiss.

The mega-deal signifies a new chapter for Kiss, blending its iconic legacy with cutting-edge technology and innovative storytelling. As fans eagerly await the unveiling of Kiss’ digital universe, one thing is clear: for Kiss, the journey is far from over.